“If there's one thing you need to know about Jang, it's that she has an ability to turn whatever she's involved with into an instant cult classic.”
"Everything I do is connected by this idea of hospitality. I want to add hospitality to all these different experiences, whether it's in fitness or something else. People think the industry is defined by F&B [food and beverage] and hotels, but really, it's just about making people happy."
"Running multiple businesses has taught me the importance of balancing ambition with sustainability. The biggest life lesson I've learned is that success comes from staying true to your vision while remaining flexible enough to adapt to change."
Lindsay Jang, a Canadian-born entrepreneur based in Hong Kong since 2009, has forged an extraordinary career spanning hospitality, media, and wellness, beginning with her formative years at her family's Chinese-Canadian restaurant in Alberta, Canada. Her professional journey ignited in New York City, where she worked as a floor captain at Nobu Fifty Seven, cultivating her passion for experiential hospitality, before relocating to Hong Kong with partner Matt Abergel, where they launched the Michelin-starred yakitori restaurant Yardbird in 2011, followed by the intimate izakaya RONIN in 2012 and the convenience-store-inspired Sunday's Grocery in 2014.
A serial entrepreneur with strategic acumen for anticipating cultural shifts and expanding into adjacent markets, Jang co-founded MISSBISH in 2014—a female-driven media platform and e-commerce site that evolved into a clothing line—while demonstrating an intuitive understanding of how communities breed loyal customers. Her pivot to wellness materialized through FAMILY FORM, an infrared-heated sculpting method she co-developed and launched exclusively at Hong Kong's The Upper House in 2021, embodying the philosophy that authentic connection emerges from creating spaces where vulnerability and transformation can flourish.
Her entrepreneurial ecosystem expanded to include HECHO, a creative communications agency that emerged organically from content and brand work for restaurants and friends' projects over a decade. In addition to her agency work, Jang provides strategic consulting services for prestigious clients including Swire Hotels and Selfridges, focusing on brand development, community building, and programming.
Like a master strategist who understands that legacy is built through permanent impact rather than temporary moments, Jang consistently evolves her ventures while maintaining the core principle that "everything I do is connected by this idea of hospitality—making people feel good across different experiences." Current expansions of FAMILY FORM to Manila and Shanghai, alongside ALWAYS JOY which opened in March 2025 after RONIN's closure, demonstrate her ability to scale meaningful concepts across markets.
Recently married to Max Levy and balancing her long-standing life partnership with Matt Abergel, Jang's journey reflects a nuanced understanding of how different relationships require different energies and intentions. As a mother of two children, she embodies a legacy where success emerges from understanding that true leadership lies in fostering genuine human connection across all endeavors, knowing that if you stop learning, you stop growing.